How SEO is helping Maui Hawaii businesses gain online visibility

Search Engine Optimization SEO is a vital component in digital marketing. It helps brands attain visibility, grow online site traffic, gain relevance and translate visits to increased sales and patronage. As a result, SEO has become a trend among businesses that have an online presence to attract local and foreign markets to their products or services. The latter explains why many enterprises in Maui, Hawaii, are taking advantage of its many benefits.

In case you are wondering, Maui is a spectacular Island within Maui County in Hawaii. As a popular tourist destination and vacation spot, Maui attracts thousands of visitors worldwide, leading to the spring-up of various kinds of businesses, including hospitality, tours and travels, transport, financial services, and many more. Expectedly, most of these businesses have an online presence, and those that seek to stand out have been found to use search engine optimization to boost visibility.

If you have ever gone on a vacation, chances are you took care of travel plans, hotel bookings, tour bookings, and even restaurant reservations weeks before you took off. All of these were done online, mostly directly on the sites of the service providers. So, that moment you went on Google search engine and typed the words, “affordable hotels in ABC,” it is those hotel brands that have done incredible SEO work that showed up at the top of the results page, and you picked one from there. Search engine optimization made the difference, and we will tell you all about it.

A random search for restaurants in Maui, Hawaii, on the Google search engine revealed these results under the Ads. So it simply means these are the top-ranked restaurants on Google.

What does SEO do for a business?

For a place like Maui, Hawaii, where the competition is high, your one way to stay ahead of the pack (asides from offering top quality products and services) is SEO. To get it right, you need to engage top SEO professionals who know Maui and its surroundings and can use relevant keywords and behavioral knowledge to optimize your site. A good example is Ocean Epic. You must optimize your website and online presence for search engines. Here is why.

– SEO makes you more visible online. Therefore, if you are offering that product or service in the area, you should pop up in local searches if you are engaging in effective search engine optimization.

– SEO also helps to drive traffic and engagement to your site. Your brand should only pop up on search results pages if you have an answer to a searcher’s question or inquiry. Often, they will visit your site or page for those answers.

– SEO can boost your brand’s credibility and relevance. Google places a lot of premium and confidence on businesses that show up in the top half of search results pages, and so do potential customers.

– SEO also promotes brand equity. People begin to feel confident about your brand and become loyal to your business.

– In the end, you should significantly increase your sales and revenues. This is the end goal of search engine optimization, translating leads to profit.

SEO often consists of a wide range of activities, from reworking content for relevance to optimizing keywords for traffic. In some cases, you may need an overhaul of your site’s graphical elements, like texts, colors, and pictures, as well as improvement on the user interface and site navigation, among other enhancements. The goal is not just to drive traffic to your site but to ensure that visitors have a pleasant time during their visit and find it easy, fast, and seamless to navigate, browse, and be relevant to their queries.

It is time to join the smart businesses in Maui, Hawaii, that have taken advantage of what SEO offers and witnessed a tremendous boost in sales and revenue. You may try out the leading Maui SEO company Ocean Epic and see if they fit your needs and goals. We spoke with the founder of Ocean Epic, and he had this to say about search engine optimization for local businesses “I find it vital that local service businesses be visible on Page one of search engines for their industry keywords. Hundreds or even thousands of people are searching for your service on Google and if you are business is not on page one of the results, you are simply losing out to your competitors. Over 75 percent of people searching never leave page one of the results because they find the answer to their inquiry with the many great options on page one. The game’s name is visible and on page one for your industry keyword searches. Do not just take my word on what one of our clients had to say here.” We went from the bottom of page 3 to the bottom of page one within a month! We have not left page one since. “We get twice the bookings for our tour company because people can find us now.”- says Jessie, Owner of Explore Kauai Scuba.

We hope you see the power and value in implementing digital marketing to your business’s online presence. It will help you stand out from your competition and increase your revenue. It is advisable to seek professional SEO experts such as Ocean Epic and not a web designer pretending to be an SEO expert. A true search engine optimization expert will have many references and case studies to show proof of concept and knowledge in search engine optimization.

How Long Does It Really Take to See Results from SEO?

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To those who are not familiar with SEO, it frequently seems unpredictable, questionable, and complicated in value. Its history of black hat and steep learning curve resulted in too many business owners writing strategies off entirely. Some who have ventured in SEO without much knowledge on what it really takes to run successful campaigns are frequently surprised or nervous when a month passes and results are unimpressive or nonexistent.

Any SEO professional will tell you this is not a cause for concern and takes time to see some SEO results. However, how long does it really take? And what are the results you should expect in the long run?

There are many factors that will affect how soon you’ll be able to see results from SEO campaigns and these include the following:

Strategic Choices – There are some strategic choices that would affect how fast you see results as well as how strong such results are. For instance, will you begin through targeting a pivotal keyword phrase or hedge your bet among some keywords? Proper keyword research is crucial to the success of your campaign.

Expertise and Learning Curve – It is also essential to note that there is a steep learning curve in terms of SEO. If you are starting out, you will make mistakes in the end and it takes time for you to fix the errors. The Internet is loaded with unhelpful information from SEO experts who are self-proclaimed. Stay away from sites that are untrustworthy feeling if you are a starter in SEO and stick with the ones like Toronto SEO Geek for your needs.

Angles and Channels – Individual tactics you want to execute will play a role in the development. For instance, will you concentrate on short-form or long-form content? What kinds of social media channels should you use and is it important to be active always?

Your Competitive Environment – It might take you longer to see the results you want, especially if you are working on a niche with a high level of competition. If you are more targeted within your niche, the better. SEO competition analysis will help you understand more about your competitors, your weaknesses and strengths of your campaigns, and what kind of investment it’ll take for you to top them.

The Bottom Line

There are general expectations you may set about SEO campaigns. If you are starting from scratch, do not expect a particular change during the first month. If you are lucky and all stars align, you could start seeing traffic increases, yet nowhere near anything that would make up for your expenses. But rather, you may expect to start seeing some measurable results between several months after you start. Toronto SEO Geek, like most SEO companies, only tell accurate period for you to see results and it’s always four to six months. Although it’s a bit lengthy for you, once you see results, your business will continue to grow.

SEO for Makeup Artists

Over the years, the beauty industry has grown to become very competitive. Still, even with rapid changes with innovative marketing trends, one of the biggest challenges makeup artists face is being able to drive constant traffic to their site and getting new customers to buy their products or services. Fortunately, Search Engine Optimization (SEO) can help mitigate this issue.

What is SEO?

SEO is the constant process of increasing the number and quality of visitors to your site through search engines. As a makeup artist, it is important to have your website on the top page of the search engines so that it can get noticed by consumers faster. If you are not conversant with SEO, there are many professional SEO companies like Rankglider that can help you gain exposure as a makeup artist on the internet to drive qualified traffic and boost sales.

SEO is divided into two major categories;

1.  On-page SEO

On-page SEO majorly focuses on optimizing all pages on a website to rank higher on SERPs. On-page SEO tailors the pages on a website to speak the same language as search engines to help crawlers comprehend the context of your pages.

How to implement On-page SEO for makeup artists?

Title tag and meta description

Your title tag and description are an important on-page SEO factor for ranking. When search engines want to know what is contained in your webpage, they check your title tag and meta description to rank your page, based on relevance. To rank high, we make sure your target keywords are as close to the beginning of the title tag as possible.

Site speed

website speed load test showing scores

Google has clarified that they check page speed when ranking pages. Also, a survey by MunchWeb found that 75% of users do not re-visit a site that takes longer than 4 seconds to load. Some great ways to boost site speed include using a CDN, compressing images and switching web host with faster speeds.

Image optimization

Other than ensuring your image sizing and file formatting is ok, there are different ways we make sure they work hard for you on the SEO front. They make sure that all image file names on your site contain your target keyword and also ensure the keyword is part of your image’s ALT text.

Content SEO

Here the goal is to optimize your content for your target keywords. We start by conducting keyword research to find out the terms consumers are typing. Once you know these keywords, you can use them to create content that satisfies their intent. We also use them on your titles, meta description, images, and page content.

2. Off-page SEO for makeup artists

Off-page SEO tells Google and other search engines what others think of your business. It is all about convincing search engines and users about the quality and usefulness of your website. If successfully implemented, Off-page SEO can result in a high ranking on SERPs, increased traffic and positive brand reputation.

Here are three ways to build off-page SEO for makeup artists

Get links from high quality domains


A while back, Google announced that links are that first thing it looks at when ranking pages. One great way to obtain links includes submitting contact details to high-quality directories, guest posting on high-authority sites like (Medium or Forbes), or getting education links through relevant scholarship campaigns.

Content is king

When trying to rank on SERPs, always remember that content is still king. The more quality content your business can create, the easier it will be to get top quality and permanent backlinks to your site. That is why we see many organizations investing in highly skilled writers to create high quality content to avoid receiving poor backlinks that could invite unnecessary penalty.

 Make your page better

Link building is usually the first thing that most people associate with off-page SEO. As a result, they end up buying, begging or even bothering other sites to link to their website. This technique, however, is not entirely useful and could be detrimental to your chances. Start by improving the quality of your pages both content-wise and in design before marketing them organically visible.

In order to create a robust SEO for makeup artists, you need to combine a variety of elements that work together to help boost traffic to your site. Hence, make sure you invest a portion of your resources to building a strong SEO basis for makeup artists.

How To Create The Ultimate Makeup Artist Website

If you are a makeup artist and you want to get more exposure to help build your business, you will want to build a website. Having a well designed website is one of the best ways to bring new clients into your business. However, trying to build your very first website can be a difficult and painstaking process. You have two options to choose from. You can either hire a web designer or build it yourself.

Web design has changed a lot over the years and it is actually quite easy to build a professional looking website. In the past, you had to know HTML and other code. However, with the introduction of WordPress, anyone can build a great looking website.

If you want to build your first website, follow the simple steps below:

Choosing a brand name

One of the very first things you are going to have to do is consider a name for your website. You can brand it with your name or  business name. However, you are known in the makeup artist industry is the best way to continue with the branding of your website. So if your name is Rita Jones, you may want to consider or There are several companies online in which you can purchase a domain such as Go Daddy and Network Solutions.

Website design proposal for make up artists

Choosing a Hosting

Once you have purchased your domain, you will need to purchase a hosting account. This is simply where all of your files will be stored and available for others to see your website on the internet. Hosting is relatively inexpensive and there are multiple companies which can offer you a package. Simply do a little research and find the package and company that is going to suit your needs best.

Installing WordPress

Now you have a domain and hosting, you will want to install WordPress, which is very easy to do. You can even ask your hosting company for help or search online for a quick and easy tutorial. Once wordpress has been installed you can begin creating the ultimate makeup artist website.

Choosing a Theme

Overview of a make up artist theme

You will need to choose a theme for your site, which simply alters the look of the website. Look around and try to find something that is professional and minimalistic. You want people to focus on your content not the theme. It is best to choose a white background with complimentary colors. In addition, you will want to choose a theme that is going to offer you an area for your online portfolio as well as the various services you provide.

Place Your Contents

Finally, you will need to begin placing all of your content onto the site. It is important to create a simple bog as this will bring traffic to your website. Informational articles and tutorials are a great start to help people find your website and look at what else you have to offer. It is also important to research the importance of keywords in your website. However, that is an in depth topic, that we simply can not cover in the scope of this article.

The best thing to do is get started today and make it a work in progress. The sooner you start, the sooner people will discover you!

SEO Marketing For Make Up Artists

We will soon be restructuring this website to meet all your SEO and digital marketing needs in the make up industry.  If you think that this industry has now become very competitive, you are certainly on the right track.

The beauty industry is experiencing rapid change with innovative marketing trends. We are seeing the use of augmented reality like eye-tracking technology to determine the interest of customers in the products. Virtual reality is being used to test the most appropriate in-store approach.

The efficiency of videos in marketing beauty products is being recognized more than ever. Nowadays, people who want to get beauty related advice go directly to YouTube and this also applies for make up  product seekers. The statistics are there- more than 90% searches related to beauty use videos to gather their information.

The website would bring forward all news updates in the beauty sector and will keep you updated on all the marketing tactics being employed by the companies to increase the sale of their products.