Monthly Archives: October 2018

SEO for Makeup Artists

Over the years, the beauty industry has grown to become very competitive. Still, even with rapid changes with innovative marketing trends, one of the biggest challenges makeup artists face is being able to drive constant traffic to their site and getting new customers to buy their products or services. Fortunately, Search Engine Optimization (SEO) can help mitigate this issue.

What is SEO?

SEO is the constant process of increasing the number and quality of visitors to your site through search engines. As a makeup artist, it is important to have your website on the top page of the search engines so that it can get noticed by consumers faster. If you are not conversant with SEO, there are many professional SEO companies like Rankglider that can help you gain exposure as a makeup artist on the internet to drive qualified traffic and boost sales.

SEO is divided into two major categories;

1.  On-page SEO

On-page SEO majorly focuses on optimizing all pages on a website to rank higher on SERPs. On-page SEO tailors the pages on a website to speak the same language as search engines to help crawlers comprehend the context of your pages.

How to implement On-page SEO for makeup artists?

Title tag and meta description

Your title tag and description are an important on-page SEO factor for ranking. When search engines want to know what is contained in your webpage, they check your title tag and meta description to rank your page, based on relevance. To rank high, we make sure your target keywords are as close to the beginning of the title tag as possible.

Site speed

website speed load test showing scores

Google has clarified that they check page speed when ranking pages. Also, a survey by MunchWeb found that 75% of users do not re-visit a site that takes longer than 4 seconds to load. Some great ways to boost site speed include using a CDN, compressing images and switching web host with faster speeds.

Image optimization

Other than ensuring your image sizing and file formatting is ok, there are different ways we make sure they work hard for you on the SEO front. They make sure that all image file names on your site contain your target keyword and also ensure the keyword is part of your image’s ALT text.

Content SEO

Here the goal is to optimize your content for your target keywords. We start by conducting keyword research to find out the terms consumers are typing. Once you know these keywords, you can use them to create content that satisfies their intent. We also use them on your titles, meta description, images, and page content.

2. Off-page SEO for makeup artists

Off-page SEO tells Google and other search engines what others think of your business. It is all about convincing search engines and users about the quality and usefulness of your website. If successfully implemented, Off-page SEO can result in a high ranking on SERPs, increased traffic and positive brand reputation.

Here are three ways to build off-page SEO for makeup artists

Get links from high quality domains


A while back, Google announced that links are that first thing it looks at when ranking pages. One great way to obtain links includes submitting contact details to high-quality directories, guest posting on high-authority sites like (Medium or Forbes), or getting education links through relevant scholarship campaigns.

Content is king

When trying to rank on SERPs, always remember that content is still king. The more quality content your business can create, the easier it will be to get top quality and permanent backlinks to your site. That is why we see many organizations investing in highly skilled writers to create high quality content to avoid receiving poor backlinks that could invite unnecessary penalty.

 Make your page better

Link building is usually the first thing that most people associate with off-page SEO. As a result, they end up buying, begging or even bothering other sites to link to their website. This technique, however, is not entirely useful and could be detrimental to your chances. Start by improving the quality of your pages both content-wise and in design before marketing them organically visible.

In order to create a robust SEO for makeup artists, you need to combine a variety of elements that work together to help boost traffic to your site. Hence, make sure you invest a portion of your resources to building a strong SEO basis for makeup artists.

How To Create The Ultimate Makeup Artist Website

If you are a makeup artist and you want to get more exposure to help build your business, you will want to build a website. Having a well designed website is one of the best ways to bring new clients into your business. However, trying to build your very first website can be a difficult and painstaking process. You have two options to choose from. You can either hire a web designer or build it yourself.

Web design has changed a lot over the years and it is actually quite easy to build a professional looking website. In the past, you had to know HTML and other code. However, with the introduction of WordPress, anyone can build a great looking website.

If you want to build your first website, follow the simple steps below:

Choosing a brand name

One of the very first things you are going to have to do is consider a name for your website. You can brand it with your name or  business name. However, you are known in the makeup artist industry is the best way to continue with the branding of your website. So if your name is Rita Jones, you may want to consider or There are several companies online in which you can purchase a domain such as Go Daddy and Network Solutions.

Website design proposal for make up artists

Choosing a Hosting

Once you have purchased your domain, you will need to purchase a hosting account. This is simply where all of your files will be stored and available for others to see your website on the internet. Hosting is relatively inexpensive and there are multiple companies which can offer you a package. Simply do a little research and find the package and company that is going to suit your needs best.

Installing WordPress

Now you have a domain and hosting, you will want to install WordPress, which is very easy to do. You can even ask your hosting company for help or search online for a quick and easy tutorial. Once wordpress has been installed you can begin creating the ultimate makeup artist website.

Choosing a Theme

Overview of a make up artist theme

You will need to choose a theme for your site, which simply alters the look of the website. Look around and try to find something that is professional and minimalistic. You want people to focus on your content not the theme. It is best to choose a white background with complimentary colors. In addition, you will want to choose a theme that is going to offer you an area for your online portfolio as well as the various services you provide.

Place Your Contents

Finally, you will need to begin placing all of your content onto the site. It is important to create a simple bog as this will bring traffic to your website. Informational articles and tutorials are a great start to help people find your website and look at what else you have to offer. It is also important to research the importance of keywords in your website. However, that is an in depth topic, that we simply can not cover in the scope of this article.

The best thing to do is get started today and make it a work in progress. The sooner you start, the sooner people will discover you!