Over the years, the beauty industry has grown to become very competitive. Still, even with rapid changes with innovative marketing trends, one of the biggest challenges makeup artists face is being able to drive constant traffic to their site and getting new customers to buy their products or services. Fortunately, Search Engine Optimization (SEO) can help mitigate this issue.

What is SEO?

SEO is the constant process of increasing the number and quality of visitors to your site through search engines. As a makeup artist, it is important to have your website on the top page of the search engines so that it can get noticed by consumers faster. If you are not conversant with SEO, there are many professional SEO companies like Rankglider that can help you gain exposure as a makeup artist on the internet to drive qualified traffic and boost sales.

SEO is divided into two major categories;

1.  On-page SEO

On-page SEO majorly focuses on optimizing all pages on a website to rank higher on SERPs. On-page SEO tailors the pages on a website to speak the same language as search engines to help crawlers comprehend the context of your pages.

How to implement On-page SEO for makeup artists?

Title tag and meta description

Your title tag and description are an important on-page SEO factor for ranking. When search engines want to know what is contained in your webpage, they check your title tag and meta description to rank your page, based on relevance. To rank high, we make sure your target keywords are as close to the beginning of the title tag as possible.

Site speed

Google has clarified that they check page speed when ranking pages. Also, a survey by MunchWeb found that 75% of users do not re-visit a site that takes longer than 4 seconds to load. Some great ways to boost site speed include using a CDN, compressing images and switching web host with faster speeds.

Image optimization

Other than ensuring your image sizing and file formatting is ok, there are different ways we make sure they work hard for you on the SEO front. They make sure that all image file names on your site contain your target keyword and also ensure the keyword is part of your image’s ALT text.

Content SEO

Here the goal is to optimize your content for your target keywords. We start by conducting keyword research to find out the terms consumers are typing. Once you know these keywords, you can use them to create content that satisfies their intent. We also use them on your titles, meta description, images, and page content.

2. Off-page SEO for makeup artists

Off-page SEO tells Google and other search engines what others think of your business. It is all about convincing search engines and users about the quality and usefulness of your website. If successfully implemented, Off-page SEO can result in a high ranking on SERPs, increased traffic and positive brand reputation.

Here are three ways to build off-page SEO for makeup artists

Get links from high quality domains

A while back, Google announced that links are that first thing it looks at when ranking pages. One great way to obtain links includes submitting contact details to high-quality directories, guest posting on high-authority sites like (Medium or Forbes), or getting education links through relevant scholarship campaigns.

Content is king

When trying to rank on SERPs, always remember that content is still king. The more quality content your business can create, the easier it will be to get top quality and permanent backlinks to your site. That is why we see many organizations investing in highly skilled writers to create high quality content to avoid receiving poor backlinks that could invite unnecessary penalty.

 Make your page better

Link building is usually the first thing that most people associate with off-page SEO. As a result, they end up buying, begging or even bothering other sites to link to their website. This technique, however, is not entirely useful and could be detrimental to your chances. Start by improving the quality of your pages both content-wise and in design before marketing them organically visible.

In order to create a robust SEO for makeup artists, you need to combine a variety of elements that work together to help boost traffic to your site. Hence, make sure you invest a portion of your resources to building a strong SEO basis for makeup artists.